Showcase
Roofer
Slatewell Roofing
A interactive demonstration: Slatewell Roofing is a fictional business created by Jogan to show this website concept.
Leak today. Inspected this week. Deliberately plain and fast: one page, one job, built to turn a worried homeowner into an inspection booking.
Slatewell Roofing is a fictional business, created to demonstrate a website concept. It has no premises, no customers and no trading history.
The business challenge
Roofing enquiries are urgent and emotional: a leak, a missing tile after a storm, a survey that flagged the roof. The customer is not comparing design portfolios. They want to know someone will come, soon, and what it will cost.
The website strategy
Book inspections. Lead with the problem in the customer's words, put the booking form on the page, repeat the action at every scroll depth, and show before-and-after work without decoration. This is the entry level done properly.
Design direction: Single-page conversion landing.
Main action: Request a quote.
The level this represents
Launch
£300 setup + £29 per month
Sole traders, tradespeople and small local businesses that need a professional website quickly, without a large upfront cost.
Full inclusions and exclusionsWhat this website does
- Problem-led hero that names the reasons people call a roofer
- Urgent-enquiry strip for storm damage and active leaks
- Before-and-after pairs, side by side, no slider needed
- Single sticky action on phones
- Three-step how-it-works and a short service-area list
- The lightest build in the catalogue: system fonts, one page
Could be added: automation
- Quote chasing after the inspection
- Seasonal gutter and roof check reminders to past customers
CRM and automation are separate systems with their own implementation and monthly pricing, stated in full on the pricing page.
More showcases in trades
Open it, or ask for one like it
Walk through the demo on any screen, or tell us about your business and Jogan will build a free homepage concept in this style for you.